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Name :ردينه عثمان يوسف الأحمد
Academic Rank :
Office No :4487
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Department :Marketing
Email :rothman@zu.edu.jo
CV

 
Qualifications
Research - Journals
د.ردينه عثمان يوسف , أ.د . محمود جاسم , The Impact of the Political Promotion via Facebook on Individuals' Political Orientations , International Journal Of Business and Management , - Vol. 7 No.10
05/01/2012
This study examines the impact that political promotion via Facebook has on the orientation of individuals, in order to determine the extent of Facebook users’ interest in political promoting messages. How the individuals deal with these messages, the impact of these messages in influencing the political events, individuals’ choices, and changing individuals’ political orientations. Present research is based on 6 dimensions, each with its corresponding hypothesis. In order to reach our study

Rudaina Othman Yousif , The Extent of Facebook Users’ Interest in the Advertising Messages , International Journal of Marketing Studies , Vol. 4, No. 3
06/01/2012
Social network websites are used by most people nowadays. Out of these websites, Facebook in particular is widely used in commercial promotion, specifically due to the high availability of its advertising messages. These advertising messages are intended to promote products and services of companies using those websites. This study aims to identify the extent to which Facebook users are interested in the advertising messages published via this website, in addition to trying to identify the

Mahmod Jasim Alsamydai.Rudaina Othman Yousif & Mohammad Hamdi Al Khasawneh , Factors Influencing Consumers  Satisfaction and Continuity to Deal with E-Banking Services in Jordan, Global Journal of Management and Business Research , Volume 12 Issue 14 Version 1.0
05/01/2012
The current study examines the factors affecting customer satisfaction for the continuation in dealing with electronic (ebanking) services. For this purpose, a model has been designed for the study, which included a number of variables which were identified based on an investigation and examination of the environment of commercial banks in Jordan. The study’s constructs were divided into five dimensions including E- banking service quality, personal factors, perceived usefulness, customer

Rudaina Othman Yousif , Factors affecting consumer attitudes towards mobile marketing, Journal of Database Marketing & Customer Strategy , 19
08/01/2012
The widespread use of mobile phones and the rapid increase in the number of subscribers to this service have prompted marketers to adopt this method in the execution of marketing activities and to adopt the concept of mobile marketing, which has provided marketers with a new innovative means as opposed to the conventional means of communication in buying and selling. This study examines the factors affecting the attitudes of consumers (sample respondents) toward mobile marketing that were

Mahmod Jasim Alsamydai.Rudaina Othman Yousif & Jasser abdelrazzaq yacoub , Measuring The Extent Of Customer Satisfaction Towards The Means Of Implementing The Communication Strategy Of Crm “The Case Of Jordanian Commercial bank , International journal of marketing , financial ser , . Vol.1. no3
07/01/2012
he study aims at Measuring the Extent Of Customer Satisfaction Towards The Means Of Implementing The Communication Strategy Of Crm. The study including five dimensions and hypothesis was developed for each dimension in order to reach the objectives of the study . The results showed a correlation between the components of the study model, suggesting that there is a correlation between all five dimensions of the study , which indicates that customers are both perceptive of and satisfied with

RUDAINA OTHMAN YOUSIF , FACTORS AFFECTING THE ACCEPTANCE OF INDIVIDUALS TO WORK AS SALES REPRESENTATIVES (APPLIED STUDY ON THE STUDENTS OF THE MARKETING DEPARTMENT), International Journal of Business Management & Res , 2249-6920; ISSN(E): 2249-8036 Vol. 3, Issue 5
12/01/2013
Companies nowadays rely heavily on sales representatives to sell and promote their products and achieve direct contact with the consumers, as sales representatives constitute an effective link between the companies and the customers in the various markets. However, this link will not be able to achieve its intended goals if the sales representative does not believe in what he/she does, or feels that there are many obstacles facing him/her in this field of work. This feeling can negatively

RUDAINA OTHMAN YOUSIF , MEASURING THE EFFECTIVENESS OF DEMARKETING IN INFLUENCING CONSUMER BEHAVIOR OF INDIVIDUALS, RUDAINA OTHMAN YOUSIF , (: 2249-8036Vol. 4, Issue 5,
10/01/2014
This study focuses on measuring the effectiveness of the demarketing impact on the behavior of purchasing ofwater in individuals. This study has included five axes and each axis corresponds to the hypothesis of the research, as forthe sixth hypothesis which focuses on the relationship between the variables of the study. A questionnaire was preparedconsisting of 17 questions in order to test the hypotheses of the study. The questionnaire was applied to a sample consistingof (345) Jordanian

Rudaina Othman Yousif , Measuring the Extent of Consumer Acceptance for Dealing with Electronic Marketing Activities, International journal of sales &marketing manageme , Vol 5.Issue 4
08/01/2015
This study aimed to identify how consumers accept to deal with e-marketing activities. In order to verify the objectives of the study and test the hypotheses, it was designed a questionnaire with (22) Questions. The questionnaire was divided into five capacities with each capacity corresponding to one hypothesis of the research hypotheses. The questionnaire was applied to 350 consumers which obtained (252) validity for statistical analysis. SPSS was used for the descriptive analysis of

د. ردينة عثمان يوسف , تقييم خدمات الحكومة الالكترونية من وجهة نظر المستفيدين منها ( دراسة تطبيقية ), مجلة الزرقاء للبحوث و الدراسات الإنسانية - جامعة , الرابع عشر العدد الاول
06/01/2014
تتجه الحكومات التقليدية الى تبني مفهوم (الحكومة الالكترونية) لتقديم الخدمات للمواطنين ومساعدتهم على انجاز الاعمال والاتصال بالمسوؤلين والقضاء على الروتين من خلال توفير عملية اتصال مباشر من خلال مواقعها الالكترونيه, ونظرا لاهمية الخدمات التي تقدمها الحكومة الالكترونية والدور الذي تلعبة في تسهيل الاجراءات والاعمال فان هذة الدراسة تهدف الى تقييم خدمات الحكومة الالكترونية الاردنية من وجهة نظر المستفيدين منها بهدف التعرف على مدى ادراكهم واستفادتهم من هذة الخدمات . من اجل التوصل الى ا

د.ردينة عثمان يوسف , العوامل المؤثرة على تعامل المستهلكين مع أنشطة التجارة الالكترونية, مجلة أبحاث اقتصادية وإدارية كلية العلوم الاقتصادية , 14
04/01/2012
تركز هذة الدراسة على العوامل المؤثرة على تعامل المستهلكين مع انشطة التجارة الالكترونية بهدف التعرفعلى مدى ادراك المستهلكين لانشطة التجارة الالكترونية وسماتها وما هي عوامل الجذب للتعامل مع هذةالانشطة ومخاوف المستهلكين من التعامل معها ولقد قسمت هذة الدراسة الى اربع محاور وكل محور يتعلقبفرضية من فرضيات الدراسة و يضم مجموعة من الاسئلة التي من خلالها يتم اختبار فرضيات الدراسة) 26وصول الى هدف هذة الدراسة ومن اجل جمع البيانات لهذة الدراسة لقد تم تصميم استمارة تحتوي على )سؤال موزعة على محاور وفرضيات الد

ا.د. ردينة عثمان يوسف , د. ردينة عثمان يوسف , تقييم خدمات الحكومة الالكترونية من وجهة نظر المستفيدين منها ( دراسة تطبيقية ), , مجلة الزرقاء للبحوث و الدراسات الإنسانية - جامعة ا , لرابع عشر العدد الاول
01/01/2014
تتجه الحكومات التقليدية الى تبني مفهوم (الحكومة الالكترونية) لتقديم الخدمات للمواطنين ومساعدتهم على انجاز الاعمال والاتصال بالمسوؤلين والقضاء على الروتين من خلال توفير عملية اتصال مباشر من خلال مواقعها الالكترونيه, ونظرا لاهمية الخدمات التي تقدمها الحكومة الالكترونية والدور الذي تلعبة في تسهيل الاجر

Rudaina Othman i , THE FACTORS AFFECTING ON DECISION MAKING TO PURCHASE MEDICATIONS WITHOUT A PRESCRIPTION, International Journal of Sales & Marketing Managem , Vol. 6, Issue 2,
04/01/2016
This study aimed to identify the factors affecting on decision to purchase medications without a prescription. And To achieve this purpose The study results showed the existence of a positive impact for each of the (doctor, family members & friends, and the personal experience) on decision to purcha
ملف البحث

Rudaina Othman i , THE FACTORS AFFECTING ON DECISION MAKING TO PURCHASE MEDICATIONS WITHOUT A PRESCRIPTION, International Journal of Sales & Marketing Managem , Vol. 6, Issue 2,
04/01/2016
This study aimed to identify the factors affecting on decision to purchase medications without a prescription. And To achieve this purpose The study results showed the existence of a positive impact for each of the (doctor, family members & friends, and the personal experience) on decision to purcha
ملف البحث

Mahmood AL-Samydai Rudaina Yousif , The Role of Demarketing in Reducing Electricity Demand, International Journal of Business and Management , Vol. 13, No. 1 -209-217
01/01/2018
The current study aims to examine the influence of demarketing in reducing the demand for electricity in Jordan. According to (Kotler and Levy. 1971) the demarketing is based on three strategies (general demarketing strategy, selective demarketings strategy and ostensible demarketing strategy). The philosophy of demarketing based on creating better and healthier environment for community and it represents an important tool to determine the consumption of a certain product permanently or tempora
ملف البحث

, dr.rudaina othman yousif , ,
10/01/2014
This study focuses on measuring the effectiveness of the demarketing impact on the behavior of purchasing of water in individuals. This study has included five axes and each axis corresponds to the hypothesis of the research, as for the sixth hypothesis which focuses on the relationship between the variables of the study. A questionnaire was prepared consisting of 17 questions in order to test the hypotheses of the study. The questionnaire was applied to a sample consisting of (345) Jordanian co

, Mahmod Jasim Al samydai ,Rudaina othman yousif & Mohammad Hammdi Al Kasawnet, ,
08/01/2012
The current study examines the factors affecting customer satisfaction for the continuation in dealing with electronic (ebanking) services. For this purpose, a model has been designed for the study, which included a number of variables which were identified based on an investigation and examination of the environment of commercial banks in Jordan. The study’s constructs were divided into five dimensions including E- banking service quality, personal factors, perceived usefulness, customer
Full Text Paper PDF

, Mahmod Jasim ALsamydai1, Rudaina Othman Yousif2 & Ihab Ali Al-Qirem1, ,
06/01/2013
The current study aims to measure the individual attitude towards Arabic-speaking TV channels as well as the impact of these channels on current events. The dimensions contained in this study include attributes, importance, beliefs, effect, and attitude. In this study, there are four main dimensions, each one of them has its own hypothesis. A questionnaire was developed according to Bass and Talarzyk model.

, Mahmod Jasim ALsamydai1, Rudaina Othman Yousif2 & Ihab Ali Al-Qirem1, ,
06/01/2013
The current study aims to measure the individual attitude towards Arabic-speaking TV channels as well as the impact of these channels on current events. The dimensions contained in this study include attributes, importance, beliefs, effect, and attitude. In this study, there are four main dimensions, each one of them has its own hypothesis. A questionnaire was developed according to Bass and Talarzyk model.

, Mahmod Jasim ALsamydai1, Rudaina Othman Yousif2 & Ihab Ali Al-Qirem1, ,
06/01/2013
The current study aims to measure the individual attitude towards Arabic-speaking TV channels as well as the impact of these channels on current events. The dimensions contained in this study include attributes, importance, beliefs, effect, and attitude. In this study, there are four main dimensions, each one of them has its own hypothesis. A questionnaire was developed according to Bass and Talarzyk model.

, Mahmod Jasim ALsamydai1, Rudaina Othman Yousif2 & Ihab Ali Al-Qirem1, ,
06/01/2013
The current study aims to measure the individual attitude towards Arabic-speaking TV channels as well as the impact of these channels on current events. The dimensions contained in this study include attributes, importance, beliefs, effect, and attitude. In this study, there are four main dimensions, each one of them has its own hypothesis. A questionnaire was developed according to Bass and Talarzyk model.

, RUDAINA OTHMAN YOUSIF, ,
08/01/2015
This study aimed to identify how consumers accept to deal with e-marketing activities. In order to verify the objectives of the study and test the hypotheses, it was designed a questionnaire with (22) Questions. The questionnaire was divided into five capacities with each capacity corresponding to one hypothesis of the research hypotheses. The questionnaire was applied to 350 consumers which obtained (252) validity for statistical analysis. SPSS was used for the descriptive analysis of

, Rudaina Othman Yousif α & Suaad Abdulfattah Albairooti, ,
03/01/2014
This study has focused on measuring the extent of customer satisfaction with the quality of banking services offered by Iraqi commercial banks (government and private in Baghdad). This study is divided into five axes each axis corresponds to each one of the research hypotheses. It has been applied a questionnaire consisting of (45) questions which included: questions from (1-15) concerning customers need for banking services;
Full Text Paper PDF

, RUDAINA OTHMAN YOUSIF, ,
10/01/2014
This study focuses on measuring the effectiveness of the demarketing impact on the behavior of purchasing ofwater in individuals. This study has included five axes and each axis corresponds to the hypothesis of the research, as forthe sixth hypothesis which focuses on the relationship between the variables of the study. A questionnaire was preparedconsisting of 17 questions in order to test the hypotheses of the study. The questionnaire was applied to a s
Full Text Paper PDF

, RUDAINA OTHMAN YOUSIF, ,
12/01/2013
Companies nowadays rely heavily on sales representatives to sell and promote their products and achieve direct contact with the consumers, as sales representatives constitute an effective link between the companies and the customers in the various markets. However, this link will not be able to achieve its intended goals if the sales representative does not believe in what he/she does, or feels that there are many obstacles facing him/her in this field of work. This feeling can
Full Text Paper PDF

, Rudaina Othman Yousif, ,
06/01/2012
These advertising messages are intended to promote products and services of companies using those websites. This study aims to identify the extent to which Facebook users are interested in the advertising messages published via this website, in addition to trying to identify the effect of these messages on users` purchasing willingness, and how users evaluate Facebook as a medium of advertising.
Full Text Paper PDF

RUDAINA OTHMAN YOUSIF , MEASURING THE EXTENT OF CONSUMER ACCEPTANCE FOR DEALING WITH ELECTRONIC MARKETING ACTIVITIES, International Journal of Sales & Marketing Managem , ISSN (P): 2249-6939; ISSN (E): 2249-8044 Vol. 5, I
08/01/2015
This study aimed to identify how consumers accept to deal with e-marketing activities. In order to verify the objectives of the study and test the hypotheses, it was designed a questionnaire with (22) Questions. The questionnaire was applied to 350 consumers which obtained (252) validity for statistical analysis. SPSS was used for the descriptive analysis of the data
Full Text Paper PDF

RUDAINA OTHMAN YOUSIF , MEASURING THE EXTENT OF CONSUMER ACCEPTANCE FOR DEALING WITH ELECTRONIC MARKETING ACTIVITIES, International Journal of Sales & Marketing Managem , ISSN (P): 2249-6939; ISSN (E): 2249-8044 Vol. 5, I
08/01/2015
This study aimed to identify how consumers accept to deal with e-marketing activities. In order to verify the objectives of the study and test the hypotheses, it was designed a questionnaire with (22) Questions. The questionnaire was applied to 350 consumers which obtained (252) validity for statistical analysis. SPSS was used for the descriptive analysis of the data
Full Text Paper PDF

RUDAINA OTHMAN YOUSIF , The Impact of Advertising Campaigns on the Selection of Candidates for Election, International Review of Management and Business Re , Vol. 7 Issue.2
06/01/2018
The objective of this study is to identify the impact of advertising campaigns on the selection of candidate for election. An analytical descriptive style was used to achieve this goal. A questionnaire was designed as a tool to collect data. There were (32) questions in the questionnaire. The returned were (568) valid copies of the questionnaire, for a response rate of 87.38 %. The sample is derived from the population. A proper sample of (650) voters received the questionnaire. The study result
Full Text Paper PDF

Mahmood AL-Samydai Rudaina Yousif , The Role of Demarketing in Reducing Electricity Demand, International Journal of Business and Management , -209-Vol. 13, No. 1
12/01/2018
Demarketing considered an important tool that is used to limit demand or consumption, or rationalize its use, of a certain product or service, permanently or temporarily (fuel electricity, water, etc.) due to the rarity of these resources and their importance, economically, to countries. It is used to limit the use of some products that damage public heath, society, and community (like smoking, alcohol, controlled medication and narcotics, etc.). This paper shows the benefit from
Full Text Paper PDF

Conferences
ا.د.ردينة عثمان يوسف
المؤتمر العلمي السابع جامعة الزرقاء
جامعة الزرقاء
2009.11.10
ان مفهوم التسويق الفيروسي يعد من المفاهيم الحديثة في مجال الدراسات والبحوث التسويقية , وفي تنفيذ الوظائف التسويقي ة. واستند ظهور هذا المفهوم على استخدام الكلمة ا ل منطوقة في تنفيذ الانشطة التسويقية با
ملف البحث

قياس اثر التسويق الفيروسي على قرار الشراء
المؤتملر السابع
الزرقاء
2009.11.10
ان مفهوم التسويق الفيروسي يعد من المفاهيم الحديثة في مجال الدراسات والبحوث التسويقية , وفي تنفيذ الوظائف التسويقي ة. واستند ظهور هذا المفهوم على استخدام الكلمة ا ل منطوقة في تنفيذ الانشطة التسويقية با
ملف البحث

Experiences