Unit Vision
To promote, develop, and institutionalize a culture of quality and excellence throughout the university, across all its colleges, institutes, units, directorates, and centers, at every administrative level, ensuring distinction in higher education, scientific research, and community service.
Unit Mission
To provide an appropriate environment that fosters a culture of quality and excellence by establishing standards for quality assurance in higher education, scientific research, and community service, while implementing total quality management concepts to ensure outstanding university performance.